Wordle Gets TV Game Show Treatment on NBC
The New York Times is expanding its popular digital puzzle franchise into the world of broadcast television. The media company announced on Monday that it is developing a televised game show based on the hit mobile word game, Wordle, which is slated to air on NBC next year.
The project represents a milestone for the publisher, marking its first collaboration with a major broadcaster for an entertainment-focused program. This strategic move aligns with the company’s broader efforts to cultivate a sustainable digital subscription model as traditional print revenue experiences a steady decline.
A New Format for a Digital Phenomenon
Production for the program, which has been in development for two and a half years, is scheduled to commence this summer. While the original mobile game is known for its slow, contemplative pace, the television adaptation is being positioned as a “fast-paced” experience designed for family audiences.
Key details regarding the upcoming production include:
- Host: Savannah Guthrie, anchor of the “Today” show, will lead the series.
- Production Partners: The New York Times is teaming up with “The Tonight Show” host Jimmy Fallon to produce the program.
- Casting: NBC has officially opened a call for contestants to participate in the show.
The Evolution of Wordle
Wordle first emerged in October 2021, created by Brooklyn-based software engineer Josh Wardle. Following its rapid rise in popularity, The New York Times acquired the title in January 2022. The acquisition served as a catalyst for the company’s games division, attracting tens of millions of new users almost immediately.
The engagement metrics for the publisher’s gaming portfolio remain robust. According to company data, users completed more than 11 billion puzzles across its various platforms last year, a significant increase from the 8 billion puzzles recorded in 2023.
Guthrie and Fallon confirmed the development during the 8:00 a.m. broadcast of the “Today” show on Monday, where they shared details about the multi-year effort to bring the digital sensation to the screen.