Spotify and Liquid Death Launch $495 Urn Bluetooth Speaker

Spotify is expanding its hardware footprint through an unconventional partnership with Liquid Death, introducing a wireless Bluetooth speaker modeled after a cremation urn. Dubbed the Eternal Playlist Urn, the device is marketed as a way to keep music playing well into the afterlife.

The collaboration is strictly limited, with only 150 units being offered for sale in the United States. Priced at $495, the 7-inch-by-11.4-inch device features audio technology integrated directly into the lid. While the aesthetic mimics a traditional burial vessel, the manufacturer emphasizes that it is intended as a novelty collector’s item rather than a functional container for remains.

Customizing the Final Soundtrack

Owners of the device can generate a personalized Eternal Playlist. The process involves answering specific prompts, such as inquiries about one’s “eternal vibe” or preferred “ghost noise.” Spotify then curates a tracklist based on those responses and the user’s personal listening history, which syncs to the speaker for sharing with others.

In a recent blog post, Spotify stated: “Life needs music. So does the afterlife. That’s why Spotify has partnered with Liquid Death to create the Eternal Playlist Urn, the world’s first wireless speaker designed to bring your music somewhere it’s never been before.”

A History of Unusual Marketing

This project represents one of the more eccentric hardware ventures for Spotify. While the streaming giant has largely avoided its own branded smart speakers, it previously collaborated with Ikea in 2022 to release a portable lamp speaker equipped with Spotify Tap functionality. The company also previously produced and later discontinued “Car Thing,” an interface device for vehicle dashboards.

For Liquid Death, the urn is a continuation of its strategy of high-concept, provocative marketing. The beverage brand previously gained attention for its casket-shaped Yeti cooler, a campaign that drew significant engagement and eventually sold for $68,200 after receiving over 800 bids.