Spotify Now Lets Users Edit Their Music Taste Profile

Spotify is introducing a major update to its recommendation engine, giving listeners the ability to manually review and edit their “Taste Profile.” Announced by co-CEO Gustav Söderström at the SXSW conference, the beta feature aims to resolve long-standing user frustrations regarding inaccurate algorithmic suggestions.

The Taste Profile functions as the backbone of the platform’s personalization, directly influencing features like Discover Weekly, Made For You playlists, and the annual Spotify Wrapped summary. Initially, manual adjustments will specifically refine the recommendations appearing on the app’s home page, with the company planning to expand this control to other areas of the platform in the future.

How the New Customization Works

The update will first reach Premium subscribers in New Zealand. Users will be able to view their consolidated listening data—covering music, podcasts, and audiobooks—in a single location within the app. By utilizing natural language prompts, listeners can fine-tune their preferences, requesting more or less of specific “vibes” to immediately update their home page suggestions.

To access these controls, users simply need to tap their profile icon and scroll down to locate the Taste Profile settings.

Addressing Shared Accounts and “Ruined” Wrapped

Previously, Spotify users had limited options to prune their profiles, such as excluding specific tracks. This left many with cluttered recommendations, particularly when accounts were shared among family members or used for background audio like sleep sounds.

This impacted, and even ruined, the annual Spotify Wrapped experience for many, as children’s music or non-representative listening sessions skewed the data. The new tool serves as a direct response to years of user requests for better control over these algorithmic inputs. Following the initial rollout in New Zealand, Spotify plans to expand the feature to additional markets in the coming weeks.