VLGE Streamlines Roblox World-Building for Fashion Brands
VLGE, a platform dedicated to immersive world-building, is scaling its operations by enabling 50 fashion brands to launch interactive, shoppable experiences. The initiative, part of the World Fashion Week project, serves as a bridge for creators to deploy gamified content directly onto platforms like Roblox.
Founded in 2021 by Evelyn Mora, the company emerged from a need to provide sustainable alternatives to resource-heavy physical fashion shows. By shifting the focus toward virtual environments, VLGE allows brands to engage with Gen Z consumers through interactive games rather than traditional campaign filming.
Reducing Barriers to Entry
Developing a virtual presence on Roblox has historically been a technical and financial hurdle, often requiring brands to spend between $10,000 and $100,000 and wait months for agency-led development. VLGE aims to remove these obstacles by providing an infrastructure that requires no coding knowledge.
“Roblox has become fashion’s most powerful youth frontier, yet until now, world-building there has been costly, technical, and complex,” Mora noted. “We make it instant, affordable, scalable, and interoperable, bridging the gap between e-commerce, gaming, and cultural creation.”
Platform Capabilities and Growth
The platform supports real-time world-building across browsers and is currently compatible with Unreal Engine, with plans to integrate Meta Horizon World. To date, VLGE has secured $5 million in capital from investors, including the L’Oréal Group, the British Fashion Council, and Lammot J. du Pont.
- Broad Compatibility: Supports Roblox, Unreal Engine, and upcoming Meta Horizon World integration.
- Accessibility: Offers four tiers, ranging from a Freemium model to specific options for creators, small businesses, and enterprises.
- Future Expansion: Plans to launch an e-tail store featuring both physical goods and exportable 3D assets.
The company has already collaborated with notable brands such as Lancôme, Charlotte Tilbury, and Vogue Scandinavia. Looking ahead, Mora views this infrastructure as the foundation for the next wave of commerce, specifically designed to meet the expectations of younger generations who prioritize immersive digital experiences.