Grubhub Eliminates Delivery Fees on Orders Over $50

Grubhub is launching an aggressive strategy to regain market share, announcing the permanent removal of delivery and service fees for all restaurant orders totaling more than $50. The move comes as the company seeks to distance itself from the fee structures typical of rivals like DoorDash and Uber Eats.

The company confirmed that this policy change is a long-term commitment rather than a temporary promotion. According to Grubhub, customers typically pay an average of $13 in combined delivery and service fees on orders of this size across various delivery platforms. By absorbing these costs, the brand hopes to provide tangible savings for consumers navigating current economic pressures.

A Strategic Shift Under Wonder Group

This policy overhaul arrives alongside the debut of the company’s Super Bowl 2026 commercial. The campaign features actor George Clooney attending a high-end dinner party, where he provides the punchline to the host’s question about who will cover the extra costs: “Grubhub will eat the fees.”

The initiative is a significant pivot for the platform, which was acquired by Marc Lore’s Wonder Group in 2024. The company has faced a difficult period of user retention, with data from Sensor Tower indicating a 20% year-over-year decline in monthly active users throughout 2025, bringing the total to 8 million. This places Grubhub far behind industry leader DoorDash, which currently maintains nearly 50 million monthly active users.

Competitive Landscape

Grubhub’s decision to waive these fees permanently distinguishes it from its primary competitors. While DoorDash and Uber Eats offer various incentives, those are generally:

• Limited to specific promotional windows.
• Restricted to paid subscription tiers, such as Uber One or DashPass.
• Subject to localized restaurant restrictions or other hidden conditions.

Beyond the fee structure, the company is also expanding its ecosystem through the recent acquisition of Claim. The startup specializes in cash-back rewards for local eateries, which can be utilized for pickup or dine-in experiences. Integrating Claim is part of a broader effort to provide restaurants with more effective tools for customer engagement and personalized loyalty programs.

For more details on the company’s full announcement, users can review the official policy updates released alongside the new marketing campaign.